Sell-Through of New Limited-Edition Product

In the summer of 2026, Jager released a limited-edition flavor with the goal of a complete sell-through in Ontario. Jager Orange launched in-market in July, and their teams looked to have a complete sell-out by the end of September. We were supplied content and given free rein to ensure awareness was spread throughout key markets in the Province and that awareness led to widespread sales.

We initiated a two-phase approach to the campaign. In Phase One, the first month was spent reaching as wide an audience as possible, within the identified target market and especially in key regions. This was a learning phase with the goal of identifying which audiences engaged the most in order to retarget them in Phase Two.

Phase Two focused on re-engagement and push towards in-store sales. We added additional content to the initial awareness video directing customers to their local liquor store to purchase Jager Orange. We were able to reach sell-through before the goal and concluded ads on September 1st, reaching our goal 29 days ahead of schedule.