Goshen Engineering provides custom industrial automation, robotics, industrial controls, engineering services, and utility-scale solar solutions to customers across the United States. The challenge was translating that broad and highly technical expertise into a website that was easy to navigate and understand. Page frameworks, site architecture, and wireframes needed to be developed alongside the content itself, creating a structure that could accommodate complex service offerings without oversimplifying the work or overwhelming the people looking for it.
Bell & Porter developed the website structure, wireframes, and copy together, allowing the content and user experience to inform one another from the start. The resulting site gives engineers and technical professionals access to the depth of information they need while making Goshen’s capabilities understandable to customers, sales teams, and other audiences without specialized engineering backgrounds. Complex systems and services were organized around clear use cases and capabilities, creating a website that communicates not just what Goshen does, but the value its expertise brings to each project.
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