NCBCE was preparing to launch Clean Energy NC, a workforce development program designed to connect North Carolinians with growing career opportunities in clean energy and electric vehicle industries. The challenge was turning a broad statewide initiative into a clear, actionable program strategy. Audiences ranged from students and parents to educators, veterans, mid-career professionals, and business leaders, each with different motivations, barriers, and levels of familiarity with the career and training opportunities available.
Bell & Porter developed the comprehensive launch strategy for Clean Energy NC, defining how the program could reach and engage audiences across the state. The work included audience segmentation and personas, messaging and channel strategies, calls to action, KPIs, and career maps that translated complex education, training, and employment pathways into practical resources. Bell & Porter developed the strategy and recommendations from the ground up, then carried that thinking through the copy, visual design, and layout of the final program framework—creating a cohesive resource to guide both the launch and ongoing implementation of Clean Energy NC.
.webp)
