As Houston Airports prepared for a comprehensive website redesign across five business areas, including George Bush Intercontinental and William P. Hobby airports, the organization needed a clearer understanding of its existing site's performance, structure, and user experience. Before finalizing the new design, Houston Airports engaged Bell & Porter to identify technical SEO issues, evaluate site navigation, and uncover opportunities to better serve travelers and business stakeholders.
To meet this challenge, our team conducted a comprehensive website audit, combining technical SEO analysis, user behavior data, and benchmarking against comparable airports. Our findings helped informed recommendations for site architecture, navigation, accessibility, and on-page optimization, with particular attention to high-traffic pages and revenue-generating opportunities like parking.
Houston Airports launched its redesigned website in 2025, introducing a cohesive, mobile-first experience across its five business areas. The finished site reflects several priorities identified in our audit, including simplified navigation, more prominent parking reservations, improved access to traveler information, and expanded accessibility features. The redesign represents a meaningful step forward in creating a more intuitive digital experience for Houston Airports' passengers and stakeholders.
.webp)
