Charge N Start Product Launch

Battery Tender was preparing to launch Charge N Start, a new product category that needed a visual identity of its own while remaining clearly connected to the broader Battery Tender brand. The challenge was to create a flexible design system that could introduce the product consistently across packaging, digital, and marketplace channels. With a wide range of launch materials needed, the system also had to work across formats without losing the recognizable look and credibility of an established brand.

Bell & Porter developed a dedicated visual system for Charge N Start and carried it through product packaging, the landing page, Amazon marketplace creative, and supporting launch materials. All creative was designed in-house, incorporating sourced photography and video into a consistent system built around the new product line. The result gave Charge N Start a recognizable identity across every customer touchpoint while remaining part of the larger Battery Tender brand. The project also helped establish a new creative direction for Battery Tender, leading to a broader website redesign led by Bell & Porter.