Introduce Teremana to the Canadian market, specifically in Ontario, Quebec, British Columbia, and Alberta. Use the first four months of our engagement to test various creative types, copy, and content styles to identify what works on each channel for the target markets. Then, our goal was to start 2026 with a fully fleshed plan allowing us to efficiently reach and connect with potential customers.
After the four-month pilot process, we identified specific content that works on each of the three client-preferred channels. For the first six months of 2026, we then continuously updated, honed, and refreshed this creative to remain relevant, engaging, and top of mind with Teremana's target audiences. We will continue to do the same going forward, with new tests and analysis to ensure we remain relevant. We evaluated our success based on pre-established KPIs and were able to meet and surpass these expectations. The goal is to continue to grow and reach broader audiences within the target Canadian markets.
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