FROM FIDS TO FOD, WE KNOW AIRPORTS

LEADERS IN
AVIATION MARKETING

Why do airports and airlines choose Bell & Porter as their marketing partner?

Airport leaders need more than announcements and updates. They need marketing programs that generate demand, grow revenue, and build a strong market presence that continues to attract passengers and partners. Bell & Porter specializes in helping airports and airlines reach passengers, promote revenue-driving services, and stand out in increasingly competitive travel markets.

Our team combines strategy, creative, and digital performance to deliver marketing that drives action through an unmatched background of experience and insight.

Marketing Expertise Built for Airports
We understand airport audiences, airport operations, and how marketing directly impacts revenue and passenger behavior.

Clear Strategy Backed by Real Performance
Everything we create ties back to data, goals, and measurable outcomes, not guesswork or far-fetched promises.

Digital & Creative Under One Roof
We handle strategy, creative, and execution as one integrated team of partners, making it less difficult for you to get good work.

A Partnership That Works Like an Extension of Your Staff
Responsive, detail-oriented, and proactive. Your team gains a marketing partner who understands that every airport is different and works to stay ahead of your needs.

Air Service & Passenger Awareness Marketing

Successful route launches require sophisticated marketing, not just announcements. Bell & Porter brings deep, hands-on experience promoting new destinations for both airlines and airports, helping each partner achieve sustained performance, not just initial lift.

We have planned, executed, and optimized millions of dollars in air service development, route launch, and passenger awareness advertising campaigns funded through a variety ofAir Service Development (ASD) incentive programs. Our work has supported short- and long-haul international nonstop routes and new domestic nonstop routes across multiple airports, giving us a grounded understanding of strategies that work, along with expectations, timelines, and reporting requirements that are required.

Our team knows how to build campaigns that drive real passengers, not vanity impressions. We handle everything from market research and audience targeting to creative development and media buying across digital, social, search, OTT/CTV, and out-of-home.

We help airports and airlines by:

  • Leveraging ASD incentive dollars strategically, ensuring every dollar contributes to measurable route performance.

  • Building demand-generation campaigns that educate passengers, highlight new destinations, and convert interest into bookings.

  • Managing large-scale paid media plans, often spanning channels such as Google, Meta, YouTube, programmatic, and local/regional media partners.

  • Aligning messaging across airline and airport teams, ensuring consistency and maximizing campaign impact.

  • Producing creative assets optimized for each channel—video, digital display, social, email, and more.

  • Delivering transparent reporting with clear KPIs aligned to airline expectations and airport teams.

Whether it’s a competitive domestic market or a new international destination, we know how to make route launches visible, compelling, and high-performing from day one.

Parking & Online Booking Marketing

Parking online parking booking programs are the fastest ways for airports to gain direct access to passenger data, manage airport parking demand and capacity, and increase long-term parking revenue opportunities. Bell & Porter has extensive experience in airport parking – both in-house and as a consulting parter – to help airports market and optimize their parking online booking program. We have worked with market-leading providers like Aeroparker, Rezcomm, and Advam and our team has an expert-level understanding how these platforms work, how passengers move through the booking funnel, and what it takes to drive consistent adoption and a measurable ROI. The result: more passengers booking online before they arrive, better use of your parking inventory, and a measurable lift in revenue tied directly to your marketing efforts.

We support your team by:

  • Positioning and packaging your parking products (economy, premium, valet, long-term, offsite partners) so they’re clear and compelling to travelers.

  • Designing campaigns that feed your booking engine, not just your homepage—paid search, paid social, display, video, and email all aligned to online conversion.

  • Translating platform data into actionable marketing insights, using trends in advance bookings, lead times, and price sensitivity to shape smarter campaigns.

  • Coordinating messaging with your tech partners (Aeroparker, Rezcomm, Advam and others) so the marketing experience and the booking experience work together, not against each other.

Concessions Advertising & Promotions

Airport concessions thrive when passengers know what’s available, where it is, and why it matters. Bell & Porter helps airports elevate the visibility and performance of their retail, dining, and service partners through targeted, data-informed marketing designed to increase Revenue Per Pax and maintain tenant satisfaction in cooperative marketing programs.

We understand how terminal layout, dwell time, passenger mix, and daypart patterns influence purchasing behavior, and we turn those insights into campaigns that drive measurable results for airports and its partners.

We support your concessions program by:

  • Building marketing initiatives that promote food, beverage, retail, and specialty services – both legacy tenants and new concept openings.

  • Developing digital-first campaigns that highlight concessions across paid search, paid social, programmatic, video, and airport-owned channels.

  • Mapping passenger behavior and dwell time to identify opportunities for higher engagement and spend.

  • Creating effective wayfinding messaging that helps passengers quickly understand what’s near their gate, what’s open, and what’s new.

  • Producing creative assets (video, photography, social content, in-terminal signage) that showcase concessions options and invite passengers to explore.

  • Supporting new concession openings with launch campaigns, earned media strategies, and digital visibility that help tenants succeed from day one.

  • Strengthening relationships between the airport and concession partners, improving communication and aligning marketing efforts across stakeholders.

Let’s Start a Project

  • All you have to do is say hello@bellandporter.com

  • Some people would just rather pick up the phone – and we get it. We’re those type of people too.

    (412) 390-5398

  • Headquartered in Raleigh

    8601 Six Forks Road, Suite 400Raleigh, North Carolina 27615 United States